Injury Prevention Campaign - Mosaic Potash
Common strain-type injuries can add significantly to lost time incidents and lost productivity. With employee well-being always top of mind, Studio Jensen was contracted by Capital G Communications to develop a campaign that supersede simply going through the motions - they needed genuine awareness.
By highlighting the personal inconvenience of being injured, employees are more likely to engage in preventative activities. A series of stick-on posters both large and small that could be placed Guerilla-style, were created along with logo stickers and stretching instruction cards.
A set of exercise cards was produced and distributed to staff. The format was unique and enticing, and it also enabled Mosaic to update cards easily and economically.
In conjunction with a site-wide ‘Safety as a Value Day’ help in September 2015, the campaign was a huge success.
‘Stay in The Game’ was presented with top honors at the Premier’s Awards for Excellence in Design with an Award of Excellence.
It also won a ‘Best of Category’ Elevator Award.
