Beppi’s Gelato Branding Program

 Named after the owners’ Nonno (Grandfather) Beppi, the brand was crafted to convey both quality and lightheartedness. The logo was inspired by a shared love of pets and the neighbourhood itself, where inclusivity, respect and uniqueness are the rules.

BEPPIS Logo.jpg
POSTER winter.jpg

Instant Tradition

Inspired by the rich history

of gelatos’ Italian tradition, we thought it would be fun to imagine a ‘history’ for the new Beppi’s brand; complete with retro travel-style posters, but with a twist.

Instead of exotic far-off locations, we selected locations within a few blocks of Beppi’s, right here in our own beautiful city - literally illustrating the Beppi’s Gelato experience.

POSTER Bridge.jpg

This image features the historic Bessborough hotel and the Broadway and University bridges. (My very patient dog Tikanni was kind enough to model for me here).

POSTER Broadway.jpg

The Broadway district is a historic community with a rich history of arts and music. The Broadway Theatre is featured in this poster no. 1 of the series.

The 44” large format posters are installed in the shop, giving a refreshing splash of colour and offering patrons additional points of interest.

The posters are for sale to the public in large and small formats.

Beppis Jersey clip 1.png

With the owner and her family being cycling enthusiasts, we also produced a retro cycling jersey which are for sale to the public. Being one of the historical race jersey colours in Europe, orange is both traditional and highly visible to traffic.

Beppi’s Gelato Branding Program was selected for a 2019 Saskatchewan Premier’s Design Merit Award

Beppi’s Gelato Branding Program was selected for a 2019 Saskatchewan Premier’s Design Merit Award

 

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College of Physicians and Surgeons of Saskatchewan / Branding Program

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