College of Physicians and Surgeons of Saskatchewan / Branding Program
The CPSS is the medical regulatory body responsible for the licensing of properly qualified medical practitioners, developing and ensuring the standards of practice in all fields of medicine, and investigating and disciplining of all doctors whose standards of medical care, ethical or professional conduct are questioned.
At the center of the visual communications strategy is the logo, with the broader visual system taking it’s cues from this strong and distinct visual bedrock. The logo utilizes clean and simple graphic lines to present a fresh, accessible and strong brand that will reflect an organization that is evolving and prepared for the future.
Branding guidelines offer a roadmap to correct usage of the brand elements to achieve a cohesive and effective communications platform.
Outreach templates of various formats were produced in anticipation of a wide variety of applications.
The annual report template was designed to be easily updated with annual rotating content.
With only some samples shown here, the branding tool kit covers a broad range of elements to support a strong communications program.
Studio Jensen and The College of Physicians and Surgeons of Saskatchewan were awarded an honorable mention at the 2023 Premier’s Awards of Excellence in Design.
