Beppi’s Gelato Branding Program
Named after the owners’ Nonno (Grandfather) Beppi, the brand was crafted to convey both quality and lightheartedness. The logo was inspired by a shared love of pets and the neighbourhood itself, where inclusivity, respect and uniqueness are the rules.
A genuine ‘Procopio’ gelato cart was special-ordered from Italy. We worked closely with the Italian manufacturer to ensure a beautiful and high quality product.
Beppi’s also asked us to design front signage, and in keeping with the feel of tradition and familiarity, we recommended a traditional Italian steel sign with a complimentary awning for front-on viewing. The cantilever sign was built by hand here in our shop (For details and images of this process, click above).
Instant Tradition
Inspired by the rich history
of gelatos’ Italian tradition, we thought it would be fun to imagine a ‘history’ for the new Beppi’s brand; complete with retro travel-style posters, but with a twist.
Instead of exotic far-off locations, we selected locations within a few blocks of Beppi’s, right here in our own beautiful city - literally illustrating the Beppi’s Gelato experience.
This image features the historic Bessborough hotel and the Broadway and University bridges. (My very patient dog Tikanni was kind enough to model for me here).
The Broadway district is a historic community with a rich history of arts and music. The Broadway Theatre is featured in this poster no. 1 of the series.
The 44” large format posters are installed in the shop, giving a refreshing splash of colour and offering patrons additional points of interest.
The posters are for sale to the public in large and small formats.
With the owner and her family being cycling enthusiasts, we also produced a retro cycling jersey which are for sale to the public. Being one of the historical race jersey colours in Europe, orange is both traditional and highly visible to traffic.
Beppi’s Gelato Branding Program was selected for a 2019 Saskatchewan Premier’s Design Merit Award
