The Saskatoon Club Branding Program
The new Saskatoon Club crest designed by Studio Jensen, shown here in acid etched alloy.
Home to the city’s business and community leaders for more than a century, The Saskatoon Club always strives to foster an image of sophistication and industriousness.
Understated and elegant membership brochure cover
A subdued yet striking palette, speaks both to taste and also longevity. The nod to the Art Deco style illustrating the clubs’ gorgeous vines and trees adds a bold uniqueness and ornate, organic beauty that is too often lacking in modern design.
Membership brochure opening spread
Membership brochure inside spreads: Note the modified crests (top of left page)
Business cards featuring debossed foil on the backs.
E-Newsletter Template
Beauty in the Details
The addition of traditional flourishes gave the existing 'SC' logo a rich sense of history.
A club within a club, the identity for Ashworth’s needed to identify as part of the Saskatoon Club, while also standing on it’s own. The solution was a simple wordmark with just a taste of the main logo.
Acid engraved donor appreciation plaque.
Signage was kept simple and tasteful using a raised format with silver and black finish.
